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What’s The Secret To Success In Real Estate Business?

Many people go into real estate business, thinking that they can make a lot of money. The common belief is that all you have to do is find real estate properties like a house, find a good networks and contacts and presto! you can make money easily.

In reality, there’s more to it than just having to find properties, good networks and contacts.  Some investors who have the experience in real estate business lose their money on it. Others  just break-even.

So, how to make money and be a success in real estate business?

source of image: realestate.about.com
source of image: realestate.about.com

The secret is marketing. Yes, marketing is the key.  In real estate business the important thing is how to find sellers and buyers. And to do so there is a need to use marketing – marketing strategies and tactics, just like in any business.

How to implement marketing strategies and tactics in real estate business? Here’s how:

1. Advertise your properties for sale and to attract your target customers;

2  Promote yourself or your real estate firm to create awareness and brand;

3. Set the right price for the properties and inform the customers;

Where will you promote your property listing or firm?

You can do so by using the following medium/media:

  1. Internet
  2. Social Media like Facebook, Twitter
  3. Television
  4. Radio
  5. Newspaper through classified ads section
  6. Word of mouth

Talking about property listing, you can list your property through a licensed real estate broker. Concerning marketing through a licensed real estate broker, E. Gatanela Realty Co., REALTORS® in Bacolod City, Philippines, accepts property listing for sale, which they promote and advertise to their target clientele.

The objective of using marketing in your real estate is to reach out to many potential sellers and buyers, especially to your target market, thus generating more property listings, more sales, income and profit.

Without marketing, there is no business. That holds true in any business. That holds true in real estate business as well.

About Eli Gatanela

Eli Gatanela is a real estate lawyer and a PRC-licensed real real estate broker. He is a Certified International Property Specialist (CIPS) and an International REALTOR® Member of the National Association of REALTORS® (NAR) of the United States of America. Eli has many years experience in real estate brokerage, property legal consulting, and property management. He studied Executive Program in Real Estate Development at the Asian Institute of Management. e-mail: atty.gatanela@yahoo.com

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